So you have decided that you need to outsource some or all of your company’s marketing requirements but are unsure which one to work with. To avoid wasting your company’s time and money, go into the hunt for the perfect digital marketing company armed with the necessary knowledge to know that you will get the most value and best return on your investment.
Wondering what you need to know in order to make the right choice that will give you the best results? You are in the right place!
Keep reading to learn about what we consider to be the five key qualities you need to look for in a digital marketing agency.
1. SIZE MATTERS
Depending on what you are looking for, a small or large-sized company may work best for you. This is not a one-size-fits-all situation.
With smaller agencies, it may be easier to wrangle personal access to its employees. This can be useful if you are a new business, or if you like contacting those on your team easily and frequently.
On the other hand, a small agency may come at a high price. So before you sign on, make sure that smaller is better for you.
Larger agencies may have more resources for strategies like video content creation and website development. These large companies are also a great option for those looking for stability.
However, this stability may be provided by the fact that these larger agencies usually use the same processes over and over. This cookie cutter stability may not be the right call for you.
The point is that size matters. Put some thought into the pros and cons of each, and make sure that the decision you make has size factored in.
There are many digital marketing companies that excel at creating a strategy. They can create the perfect plan for your business that suits you perfectly.
However, that is where their skills end. So if your company does not have the necessary resources to execute this strategy yourselves, this service will be rendered useless.
On the flip side, there are the opposite kinds of agencies. They may have the wherewithal to execute, but they are weaker at creating stellar strategies.
Be aware of this when choosing an agency. Do they specialise in strategy, execution, or both? What works best for you?
Keep this a part of your consideration to ensure that you find the absolute best match for you.
3. SPECIALTY SERVICES
Different agencies have different strengths and specialty skills. Do not forget to consider this when searching for your perfect match.
Want a focus on social media marketing? Search engine optimization (SEO)? Creative content creation?
Make this a part of your selection process. While one agency may specialise in a couple of areas, another may specialise in as many as fifteen.
And although a company with a smaller amount of specialisations is not necessarily better than one with many, keep an eye out for exaggerated claims. Sometimes, agencies will exaggerate in order to entice more customers.
4. COMMUNICATION IS KEY
When using digital marketing strategies to boost your business, you will want reports on how these efforts are going, right? Well, when you meet or chat with different companies, be sure to ask them about this!
How often they communicate these reports to you is very important. Some agencies may even have limitations on how often these communications occur.
Do you want daily communication? Or are you a part of a busy operation that only requires bi-weekly reports? Think this through before your meetings with prospective agencies.
And whatever your communication needs are, be sure to vocalise them and come to an agreement before hiring. This is an easy way to avoid conflict and create a smooth working environment for all.
5. DIGITAL MARKETING PRICING
It can be difficult to create a digital marketing budget, especially when different agencies charge vastly different rates for the same services. In addition, different agencies can have totally different pricing models.
This variety in pricing is something that is vital to be aware of before hiring a digital marketing company. What works for another business may not work for you!
Make sure that you are crystal clear on how each agency will charge you and do not forget to factor it into your decision. With that being said, it is never a good idea to try to cut corners or costs when it comes to hiring digital marketing services.
These services can completely change your business. Make sure that you are able to provide a budget that is necessary for you to receive top-notch care. And it may cost you less than you think!
As you can see, there are many aspects to consider when making this important decision. To ensure a smooth experience that gives you the best results, just follow the guide above and make sure to consider and research these six qualities.
Pricing, communication, specialties, strategies, size, and experience are the name of the game when selecting a digital marketing company that will work for you. And by going into this search with a plan, you will not become overwhelmed or talked into making the wrong decision.
Have any questions or comments about this article, our digital marketing services or digital marketing in general? Feel free to contact us at Premier Digital Marketing, we are happy to help and would love to hear from you.